When it comes to selling a house it’s essential that you put your best foot forward. As reported by the BMO financial group in their report ‘Psychology of House Hunting’, 80 percent of homeowners knew within a few minutes of entering an open house whether they would be making an offer. That’s why small renovations and general cleaning up are important. But what if we told you that smell can also play a part in influencing buyers? Read our list of the top smells that sell, and maximise your selling potential today!


Bring out the lemons, limes and oranges! Citrus has been crowned the reigning scent to present. But don’t take just our word for it, this was uncovered by Masterchef judge Gary Mehigan and Dr Megan Thornton, as reported by news.com.au. Dr Thornton stresses that simple, minimalistic scents go a long way. So, make sure you keep it subtle. Avoid overtly fragrant detergents or cleaning products. Properties with hints of citrus were viewed as fresh, cleaner, and found to add tens of thousands to asking prices.

Baked goods

Finally, brownies can add more than just calories! Properties that had the scent of freshly baked goods were viewed as more suitable for raising a family and settling down. Often, baking has fond family memories attached to it. With this aroma lingering those warm feelings are sure to pop up. The emotional trigger attached to baked goods is fantastic for sellers as it automatically raises asking prices. This is because it breaks down the barriers between the homebuyer and their inability to see the property as their ‘home’.


Want to have buyers stay for longer? Vanilla is the scent for you! The trick with vanilla is in its ability to remain pleasant without being overbearing. People can enjoy its aroma without even realising it. The stronger and more invasive the aroma, the more likely it is to do damage. When you are trying to sell a house, you want to minimise the potential factors that could drive away visitors or shorten their stay. Another smell in this scent family is cinnamon. Perhaps place a couple of cinnamon buns in the kitchen area. Not only will this be a welcome treat for visitors, but it will leave your property smelling simply perfect.


Remember the importance of keeping it fresh? If you’re not a fan of citrus, then herbs have your name on them! Using scented herbs such as rosemary, thyme or basil, especially in the kitchen, can bring some familiarity to the senses. Don’t underestimate the importance of this as properties that are warm and welcoming are easier to envision as a future home.

Candles and diffusers

Don’t forget about good old candles. Wax or oil-based candles tactically placed around the bathroom or kitchen can eliminate any unwanted odours. Try to choose ones that double as décor and can be openly displayed. When choosing candles remember the top trick, avoid complex smells! Try to stay within the lavender, rose, green tea or vanilla family. Any outlandish ones might look good but have the opposite effect to what is desired.

Craig Lea - Sales Agent | McGrath - Wilston

Craig Lea is fascinated by the way real estate underpins most people’s lives. He appreciates the passion we have for it and how it is often a key topic of conversation for many. This, combined wi… View full profile